Internet Marketing · User Acquisition

Growth, engineered.

A decade compounding demand for finance, entertainment, fintech, web3 and high-value commerce — across 20 countries and four continents.

See the work $1.5B+ moved →

Backstage · PUBG Mobile India Tour

Sarvesh Deokar.

10+

Years operating

$1.5B+

Lifetime revenue

Countries shipped

280+

Events curated

01 — Profile

A user-acquisition operator for the post-platform era.

Senior internet marketing and growth leader with a decade of compounding results across finance, entertainment, fintech, web3 and high-value commerce. Operates at the intersection of brand, performance and partnerships — building funnels that survive regulation, recession and algorithm shifts.

Equally comfortable negotiating publisher deals with Tencent or Riot, designing on-chain reward systems, structuring affiliate networks for CFD brokers, or producing IRL spectacle for global brands. Obsessed with attribution, retention and the next 10× channel.

Verticals: Finance · Fintech · Entertainment · Web3 · Esports · FMCG · High-Value Commerce
Regions: Indian Sub-Continent · SEA · Greater China · Africa · Oceania · MENA
Channels: Performance · SEO · Creator · Programmatic · CRM · Affiliate · IB · OOH
Languages: English · Hindi · Marathi · Sanskrit · Bahasa · Mandarin
Education: BBA Marketing — Arunachal University · BSc Animation & Game Design

02 — Timeline

A decade in motion.

2015 → Present

Oct 24 — Dec 25
ZFX — Zeal Capital Markets ↗
Head of Marketing, South Asia
India · MENA
Jul 23 — Mar 24
Spectre Labs ↗
Director — CEO
Feb 23 — Jul 23
Qglobe Games ↗
CMO / Strategic Advisor (Contract)
2022 — 2024
Freelance — Kucoin · OKX · ZFX ↗
Ops, Compliance & VIP Acquisition
South Asia
Jun 20 — Jul 22
Verasity Pte Ltd ↗
Head of Marketing, Asia
Singapore · APAC
Nov 18 — Jul 20
Playtonia Esports ↗
Marketing Manager
Malaysia · Dubai
Aug 17 — Sep 18
Red Bull India Pvt Ltd ↗
Marketing Manager — India
India
May 15 — Nov 23
Barcraft United ↗
Co-Founder, SEA Programs (Not-for-Profit)
APAC

03 — Selected Work

Campaigns that moved capital, communities and conversion.

ZFX · Zeal Capital Markets ↗

Traze Academy

Built an affiliate / IB-style academy program in collaboration with 100+ trading academies across India to drive deposit volumes and educational push across the Traze and ZFX brands.

FintechAffiliatesSouth Asia

Traze ↗ZFX ↗

Spectre Labs · Qglobe Games ↗

Portal × Dota 2 Minors

Designed the on-chain rewards system for Portal Coin and the Dota 2 Minor event — gamers redeem in-game rewards directly on-chain, bridging tournament play with token utility.

Web3EsportsToken Design

Spectre Labs ↗Qglobe ↗

Verasity Pte Ltd ↗

Verasity × Riot Games & Tencent

Drove esports partnerships and sponsorships across Valorant (Riot Games) and PUBG Mobile (Tencent Games) to ship the Watch-and-Earn product. Onboarded 2M+ gamers to on-chain identities through Esports Fight Club.

PartnershipsProof-of-View2M Users

Verasity ↗Riot Games ↗Tencent ↗

Co-Founder, SEA Programs ↗

Barcraft United Pubstomps — APAC

Curated 280 grassroots esports viewing events across 20 countries in APAC between 2015 and 2020 — a not-for-profit community engine for the region's competitive gaming culture.

CommunityAPAC280 Events

Barcraft United ↗

04 — Events Produced

From green-room to grand final.

01
Ultimate Warrior Showdown ↗
PUBG Mobile · Dota 2
Flagship IP
02
HP Omen Challengers APAC ↗
Jakarta Grand Finals · 200K audience
2019
03
PUBG Mobile India Tour ↗
Multi-city national tour
2018 — 2019
04
Free Fire India Championships ↗
National esports league
2019

05 — Campaigns Curated

The full receipt, 2015 → 2023.

Data aggregated from public stats platforms across the 2015–2023 period.

1,200+

Spectator Events

Hosted globally for Barcraft United Pubstomps across 120 countries.

3,000+

PC & Mobile Gaming Events

Designed and executed globally for brand marketing and user acquisition. Clients: Tencent, Acer, Nvidia, OKX.

973

Offline Gaming & Marketing

Flagship IP: Ultimate Warrior Showdown across APAC and China.

15.9M

Users Onboarded

Lower-bound estimate of consumers interacted with across all campaigns produced.

200,000

HP Omen APAC — Jakarta

CSGO & Dota 2, 2019. Venue shared with the Asian Games — the biggest show ever produced.

10,000 hrs

Marketing Content

9,000+ influencers · 15 languages · 98 countries · 1,000+ agencies. Brands: Red Bull, OKX, Huobi, Huya, Razer.

Sponsorships Handled

UWA$500K
UWS$800K
VCT APAC 2021$1.2M
UWS China × Huya$1.3M
OKX Esports$120K

One that sticks out

"One of our events was happening during the Syrian War — it helped people escape the gruesome situation outside with some temporary change."

05 — Lifetime Impact

$1.5B+
in revenue moved.

Across blockchain product sales, trading deposits and retail investor onboarding — built and operated through regulated channels in South Asia, SEA and MENA.